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欧盟比较广告规定

时间:2018-11-03 14:04来源:admin 作者:刘东华博士 点击:
欧盟关于比较广告的规定
欧盟比较广告规定
 
欧盟现有的有关商业交流的主要法律包括欧盟委员会条约中的相关主要规定、法院的补充判决、欧盟对广告和销售的特定规则。
欧盟对广告的特定规则包括
与所有广告形式相关的一般规则:
(1)84/450/EEC指令(即关于误导性广告的指令):Council Directive 84/450/EEC of 10 September 1984 concerning misleading and comparative advertising (3) establishes minimum criteria for harmonising legislation on misleading advertising 
(2)97/55/EC指令(是84/450/EEC指令的修正案,增加了对比较性广告的限制性规定)

欧盟对比广告八项要求
DIRECTIVE 2005/29/EC OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 11 May 2005 concerning unfair business-to-consumer commercial practices in the internal market and amending Council Directive 84/450/EEC, Directives 97/7/EC, 98/27/EC and 2002/65/EC of the European Parliament and of the Council and Regulation (EC) No 2006/2004 of the European Parliament and of the Council =“Unfair Commercial Practices Directive” )
Comparative advertising shall, as far as the comparison is concerned, be permitted when the following conditions are met:
(a) it is not misleading within the meaning of Articles 2(2), 3 and 7(1) of this Directive or Articles 6 and 7 of Directive 2005/29/EC of the European Parliament and of the Council of 11 May
2005 concerning unfair business-to-consumer commercial practices in the internal market (*);
(b) it compares goods or services meeting the same needs or intended for the same purpose
(c) it objectively compares one or more material, relevant, verifiable and representative features of those goods and services, which may include price;
(d) it does not discredit or denigrate the trade marks, trade names, other distinguishing marks, goods, services, activities, or circumstances of a competitor;
(e) for products with designation of origin, it relates in each case to products with the same designation;
(f) it does not take unfair advantage of the reputation of a trade mark, trade name or other distinguishing marks of a competitor or of the designation of origin of competing products;
(g) it does not present goods or services as imitations or replicas of goods or services bearing a protected trade mark or trade name;
(h) it does not create confusion among traders, between the advertiser and a competitor or between the advertiser’s trade marks, trade names, other distinguishing marks, goods or services and those of a competitor.

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